The Vision
OMOSEFE was not built overnight. It is the result of years of exploration, independent learning, adventure, and stepping into alignment with what has always felt true to me. I started with Noshaba Apothecary, then moved into Muud Botanica—each a reflection of where I was at that moment in time. But clarity only came when I became truly comfortable with who I am, embraced the life and direction that Allah has given me, and fully recognized my passions. Through that comfort, I found more peace, and through peace, I gained more understanding. I am the one handcrafting these curations, they are simply a reflection of me. OMOSEFE is the brand, because Omosefe is me.
This is far from vanity or self-glorification. Far from trying to be anything other than what it is. It is simply what I share, what I offer. My work is rooted in deep respect for the blessings that Allah has placed on this earth, for knowledge, for tradition, and for the way nature provides everything we need to live in harmony. I craft with purpose, sourcing as directly as possible from all around the world, formulating with sincere excitement.
Every herb, every oil, every parfum carries the essence of something greater than just skin wellness or scent. It is a bridge between nature and healing, between nature and personal expression, between what is given and the hands that take the time to transform it into something meant to be shared.
OMOSEFE represents experience, journey, and the small moments we are meant to appreciate. There is beauty in being present, in finding happiness in the simple things that surround us. There is meaning not only in what is given, but in the love and care of the one who offers it.
This is what I create, and I share it with you.
Thank you🤍
The Prophet Muhammad (ﷺ) said:
“Jibreel said to me: Live as long as you wish, for you will surely die. Love whomever you wish, for you will surely be separated. Do whatever you wish, for you will surely be recompensed for it. And know that the honor of the believer is in the night prayer (Qiyam), and his dignity is in being independent of people.”